Marketing Plan

Selling Your Property

Promoting

• Our corporate advertising budget is the best in the real estate community.
• We will promote your property with the entire sales force at Coldwell Banker A.L.M throughout Michigan and related areas.
  
• Your property will be promoted via www.cbalm.com, can be featured on the home page, and www.coldwellbanker.com, potentially reaching over 200 million people around the world.
  
• Through a system of co-brokerage, we actively market your property to the brokerage community, cordially inviting other firms to participate in the sale of your home.
  
• Your property will be promoted at our office listing gallery.
  • Solely dedicated to the display and marketing of our exclusive listings.
    
  • Attracts the tourist buyer who is visiting or working in the area, and also insures daily access to your listings.

National and International Advertising

• We will promote your property to our network of affiliates throughout the country and internationally. Specifically through www.ColdwellBanker.com
• Our advertisements can be found in top national and international magazines
  
  • The Wall Street Journal
    
  • New York Times
    
  • Chicago Tribune
    
  • Other newspapers and publications
    

Personalized Marketing Tools

• If appropriate, we will create a brochure for your property.
  • Produced by our in-house advertising agency. Enhances the sale-ability of a property with photographs and professional presentations.
• Your property can be promoted via direct mail to a target
  market
  

Communicating

• We will avail ourselves to coordinate all activity regarding the marketing of your home. We will act as the conduit for appointments and scheduling details.
  
  • We schedule Open Houses for the brokerage community, and if necessary, schedule Open Houses for the public.
    
  • We maintain a log of all potential purchasers and real estate brokers who have viewed your property.
    
• We will have continuous communication with you to update on showings, customer feedback and potential interest.
  
• We will discuss and update selling strategies as needed.

The Sale

• We will present all offers to you and will work with you to complete the best possible deal for the sale of your home.
  • You can depend on us to qualify any and all prospective purchasers
    
  • We will use our negotiation skills and expertise to obtain the best price that the property will command.
    
• We will furnish all potential buyers with all pertinent information and documents regarding your property.
  
• We will coordinate all inspections; work with attorneys, appraisers and mortgage lenders on your behalf.

Four Questions
to ask any REALTOR...

1. What percentage of your company's listings have sold in the last 12 months?

2. What was the average amount of time it took to sell those listings?

3. What was the average sale price?

4. What was your company's list-price to sale-price ratio?