Education & Training
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Coldwell Banker A.L.M. offers a quick start program for new and transfer
agents. We offer training classes that cover the following topics:
- Becoming a realtor
- Safety tips
- Risk reduction
- Traits of top producers
- Customers as learners
- Securing appointments
- Types of agency relationships
- Market statistics
- Methods of prospecting
- Building a buisness plan
- Qualifing the buyer
- Using the MLS computer
- Develpoing a comparative market
- Analysis
- The listing process
- Getting leads from floor time
In addition, a new agent has close contact with the trainer following
completion of the training class. This helps the agent to get over the
hurdles and to become more productive more quickly.
Further help is supplied through seminars on the following:
- Finance
- Closing
- New Homes
- Relocation
- General
- Orientation
- Seminars
Real Success
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- One out of every nine houses sold in the United States involves a
COLDWELL BANKER Sales Associate
- COLDWELL BANKER was named the #1 Real Estate Franchise in America
by the accounting firm of Ernst & Young i in 'Success' magazine
- Over 100,000 Sales Associates
- Over 3,600 independently owned and operated real estate offices world
wide
- Elite international network
- Powerful advertising
- Exclusive marketing systems
- Extensive referral opportunities
- Comprehensive education program
Services & Resources
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The Coldwell Banker® System provides a professional, comprehensive
array of print and electronic marketing and business development materials
from which to design your own marketing plan. All are designed to get
you exposure to local home buyers and sellers.
Key programs such as the Coldwell Banker Concierge® Service Program,
help to continue to service homeowners between sales, and distinguish
our Sales Associates in the competitive real estate arena.
These programs and materials help Sales Associates leverage our national
advertising, public relations, and Web presence to reach buyers, sellers
and owners in their local markets.
Benefits of
Affiliation Back to the Top
The Coldwell Banker® System supports Sales Associates through recognition
and access to leading programs and services.
Awards and Recognition
Our comprehensive awards and recognition programs reinforce our appreciation
of the excellence in service and success of Coldwell Banker real estate
offices and Sales Associates at both a national and local level.
National Alliances
The Coldwell Banker network has partnerships with national vendors to
provide Sales Associates with access to resources and competitive pricing
for services that include wireless communication solutions, field and
office equipment, and shipping and software programs.
Technology
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Discover the "e-world" of the Coldwell Banker® System.
coldwellbanker.com
Our award-winning real estate Web site generates hundreds of thousands
of leads and more than 118 million unique visitors per year*. Buyers and
Sellers can easily find Sales Associates and their listings through our
Quick Search feature right on our home page. Plus, award-winning tools
and services such as the Personal Retriever® service, work hard to
market you and your listings.
CBNet
Available exclusively to Coldwell Banker Brokers and Sales Associates,
CBNet is the portal to all Coldwell Banker education, products and services,
and the source for listing, selling, and prospecting tools, as well as
electronic networking tools. Click
here to tour CBNet.
Coldwell Banker University® -
cbu.com
To ensure the continued development of Coldwell Banker-affiliated Sales
Associates, Coldwell Banker University® offers a wide variety of classes
and continuing education programs that can be taken in-person or via the
Internet. Accessible from our virtual university, cbu.com, Coldwell Banker
University offers a robust suite of certification, development and technology
training programs. Core skills and productivity enhancement courses such
as eFastStart for new Sales Associates, and BOO$T for experienced agents,
offer opportunities for continued professional growth while a vast array
of software training courses allows Sales Associates at all skill levels
to stay current with available technology solutions.
Marketing & Advertising
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Advertising that works!
- Hard-hitting national and local advertising campaigns appear in a
variety of media.
- Highly visible promotional programs increase Coldwell Banker A.L.M.'s
brand recognition and awareness
- Extensive advertising and marketing positions us within the Manistee
real estate market as the authority on real estate, and establish Coldwell
Banker A.L.M. as the source of consumer information for buying and selling
a home.
Marketing for success!
- Exclusive marketing tools that put you at the center of developing
profitable relationships with your customers.
- Buyer and Seller Services Systems
- 22-Point Buyer and Seller Written Guarantees
- Business Development Programs
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